How to Get Event Sponsors in Kenya: Proposal, Packages and Pricing

Sponsorship can turn a risky event into a profitable one before you sell a single ticket. Yet most sponsorship emails sent by Kenyan organizers get no reply, because they ask brands for money instead of offering them something they want.

Here's how to get event sponsors in Kenya: who to approach, what to put in your proposal, how to price packages, and how to keep sponsors coming back.

#Understand what sponsors are buying

Brands don't sponsor events to be kind. They're buying one or more of these:

• Access to an audience they struggle to reach, such as students, young professionals or a specific city
• Product trial: samples in hands, drinks in cups, sign-ups at a stand
• Content: photos and videos of their brand in a setting people love
• Leads and data: sign-ups, app downloads, test drives
• Association: being linked to music, culture, faith, sport or a cause

Your job is to show that your event delivers one of these better and more cheaply than their other options.

#Step 1: Know your audience in numbers

Sponsors care about numbers. Before you approach anyone, gather:

• Expected attendance, and real numbers from past events
• Who attends: age range, city, interests, spending power
• Online reach: followers, average views and engagement
• Ticket buyer data: from your past events' sales and check-in reports

If you've run events on EventYangu, your dashboard and attendee export show tickets sold, sales by tier and how many people actually checked in. Real check-in numbers are far more convincing to a sponsor than "we expect a big crowd".

#Step 2: Find the right brands

Approach brands whose customers match your audience:

Start with local businesses near your venue. They're easier to reach, decide faster and often become long-term partners.

#Step 3: Build sponsorship packages

Create three or four clear tiers so brands can say yes quickly:

Offer in-kind deals too: drinks, transport, printing, sound or venue space are as good as cash if they replace something you'd pay for.

#Step 4: Price your packages

A simple approach:

1. Start from your funding gap: total costs minus expected ticket revenue.
2. Spread it across packages: for example, one headline sponsor covers 50%, two gold sponsors 15% each, and silver sponsors the rest.
3. Sense-check the value: what would the brand pay to reach this audience with ads, sampling or activation staff?

Be ready to negotiate, but don't give away the headline package cheaply. It's the hardest to replace.

#Step 5: Write a proposal that gets a reply

Keep it short: six to ten slides or pages.

1. The event in one line: what, when, where and for whom
2. The audience: numbers, demographics and photos of real crowds
3. Why this brand: how your audience matches their customers
4. Packages and prices
5. Activation ideas made for this brand, such as a branded chill zone or a sampling bar
6. What they'll get after: a report with attendance, check-ins, reach and photos
7. Your track record: past events, partners and media coverage
8. Contact details and a deadline for confirming

Send it to a named person in marketing or brand management, not a generic info@ address, and follow up after a week.

#Step 6: Give sponsors more value

Little touches make sponsors feel they got a bargain:

• Promoter or discount codes for their staff or customers, tracked on your event
• Livestream branding, with their logo on the stream overlay. Read our livestreaming guide
• On-stage mentions at peak times
• A sponsor's welcome in your pre-event SMS to ticket holders
• First right of refusal on your next event

#Step 7: Deliver and report

The sponsorship you keep is worth more than the one you win. Within a week of the event, send a short report:

• Tickets sold and people checked in
• Social reach, views and engagement
• Photos and videos showing their brand
• Leads, samples or sign-ups delivered
• A thank you, and an early offer for next time

#Common sponsorship mistakes

• Asking for "support" instead of offering value
• Sending the same deck to everyone
• Overpromising attendance you can't prove
• Approaching brands two weeks before the event. Start three to six months out, because budgets are set early
• No report afterwards, which makes renewal much harder

#Frequently asked questions

#How do I approach a company for event sponsorship in Kenya?

Find the marketing or brand manager, send a short proposal tailored to their brand, and follow up within a week. Start with local businesses that serve your audience.

#How much should I charge for event sponsorship?

Start from your funding gap and spread it across three or four packages. Check the value against what the brand would pay to reach the same audience through ads or activations.

#What should a sponsorship proposal include?

Event summary, audience data, why the brand fits, packages and prices, activation ideas, what you'll report afterwards, your track record and a deadline.

#How do I prove the value of sponsorship?

Use real data: tickets sold, check-ins, reach and photos. EventYangu's dashboard and attendee export give you accurate sales and check-in numbers to share.

#Grow your event with real numbers

Run your tickets on EventYangu and every event gives you accurate sales and check-in data for your next sponsorship deck.

Create your event, or talk to our team about event marketing and design.

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Cover photo by Andrea Qoqonga on Unsplash.